Enterprise Florida, an organization promoting job growth, is coming under fire for its logo featured below: "FLORIDA: the Perfect Climate for Business."
Notice the I is a tie. People are decrying it as sexist, but if you have to choose an article of clothing to represent business, what else would you use? They could have made the A a dress, but then folks would still be up in arms that women wear the pants in the business world now. Men's clothing have traditionally stood for business (i.e. white collar, blue collar, etc.) So it's all much ado about nothing and calling attention to it is more sexist than the motto itself.
The problem with it IS the motto. Although it's clever because Florida has a mostly ideal climate weather-wise, the state is not known for being open to business. Jacksonville could have been the place where Hollywood was built, but the church knocked that down. Land-based casinos are still but a dream because the church knocks those down. Building is not happening, not because of churches, but because Florida is in the top five foreclosure states in America.
So as much as I would like to think that Florida has the "perfect climate" for business, history has proven otherwise. But maybe organizations like Enterprise Florida can change that. Until then, let's concentrate on the I being a tie, because after all, with jobless rates and the economy being the way it is, that is obviously what really matters to America.
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